In today’s world, digital media plays a very vital part of our everyday life.    No matter whatever be the requirement digital marketing gets priority above all.   On the other hand, this Digitalized business is one of the best means of promoting your ideas and your identification to the world as well.   In this topic, we are going to discuss how digital marketing has been converted to a handy tool for political parties rather politicians as a means of communication with the masses and in gaining popularity. Advantages of Digital Marketing The digital marketing has proven to be the best means of communicating with the common masses for the politician due to various different reasons.      Firstly it has got a massive amount of audiences to whom the party or the politician can directly communicate at literally no cost.      Account creation is free and does not need any external requirements.   The politician via different social poles and opinion can simply measu